The demonstration and training hall.
Concepts for the brand impact lobby space. Various LED monoliths and arch concept are designed to envelop the visitors in the Viega brand as they enter the building. This was the space that was originally allotted for demo space but through proper space programming I was able to change the client’s direction and it became a much more impactful environment.
Below you will find the 3 preliminary branded environmental designs for the training hallway. The each of the various sub-brands are represented along this hall along with demonstration areas and digital engagements.
Concept 1 utilized serialized horizontal slats to emphasize the journey the trainees about to take in this space. The addition of glowing yellow reveals among the slats further emphasizes the Viega brand colors.
Concept 2: inspired the final design. The panels are highlighted with yellow led bars to add to the branding cues.
Concept 3 is the most budget friendly of the 3 options. Still accentuating the journey as in option 1, but utilizing a solid yellow header to speak to the branding vs LED lighting details in the previous options.
Traffic patterns of the visitors to the training center. These proved that the space could be designed in a much more engaging manner.
The initial floor plans that proved to the client that the most effective use of the space was utilizing the long hall for the display space and utilize the grand entrance as an brand impact space.
